About us
From the analyst queue to the answer.
We're building the BI platform we wished existed when we were the ones stuck waiting for a report that never came.
“Ninety percent of people in a company can't touch their own data. That's not a technology problem — it's a design failure.”
Laohu started in the gap between what BI tools promise and what they actually deliver. After working with enterprise BI and ERP systems at Blue Solutions, I saw the same pattern everywhere: powerful tools that only a handful of specialists could use, while the people who actually needed answers — sales leads, operations managers, finance teams — sat in a queue, waiting.
The tools meant to democratize data had become gatekeepers themselves. Power BI requires DAX expertise. Tableau demands dedicated analysts. Cognos needs a consulting engagement. I watched companies pay six figures for platforms that 90% of their employees couldn't touch.
I'd already built an AI startup before — Love Fuel, backed by Innovation Fund Denmark — so I knew the technology was ready. What was missing was someone who'd sat on both sides: in the analyst seat writing the queries, and in the business seat waiting for the results. That's where Laohu comes in.
We're building an AI-native BI platform where a question in plain language produces a trustworthy answer in seconds — grounded in your company's actual data context, not a hallucination from a generic model. Based in Copenhagen, we're building for Europe first. GDPR compliance isn't an afterthought — it's in the architecture. EU data residency isn't a premium feature — it's the default.
What we believe
Data belongs to everyone
If you can ask the question, you should be able to get the answer — without learning SQL first.
Trust is non-negotiable
Every AI answer must be traceable, auditable, and grounded in real data. No black boxes.
Europe deserves better
GDPR-first, EU-hosted, built in Scandinavia. Privacy and compliance by design, not by patch.
The team
Small team, big ambition. We're hiring — if this resonates, reach out.

Joakim Habekost
Founder & CEO
Business economist from Aarhus University with hands-on BI and ERP experience from Blue Solutions. Previously founded Love Fuel, an AI-powered relationship app backed by Innovation Fund Denmark's Innofounder program. Now channeling that same energy into fixing what's broken in enterprise BI.
Photo coming soon
Co-founder
Co-founder
More details coming soon.
The journey
2019–2023
BI & ERP consulting at Blue Solutions
Saw firsthand how enterprise BI fails non-technical users.
2022
Founded Love Fuel
First AI startup, backed by Innovation Fund Denmark. Learned to ship fast.
2025
MSc International Business, Aarhus University
Combined business strategy with technical execution.
2026
Laohu founded
AI-native BI for Europe. Building in Copenhagen, launching in Scandinavia.